Plan a Seoul beauty trip
Most people who check Seoul prices are planning a trip. This is the short list of what makes a beauty shopping trip easier and cheaper, with guides for each step.
Before you fly
- Time it with a big sale. Korea's biggest beauty chain runs large sales a few times a year with extra discounts on top of everyday prices. Check the sale calendar before booking.
- Build your list. Use the haul calculator so you know what's worth buying in Seoul and what to skip.
- Check your allowance. A normal haul fits well under the US $800 and UK £390 duty-free limits.
Where to stay
Myeongdong has the most beauty stores per block and the big flagship stores; Seongsu has the pop-ups and newer brands; Hongdae is cheaper and lively; Gangnam suits clinic visits. Our store guide has the four biggest Olive Youngs with addresses in Korean.
When you land
Pick up an eSIM or data plan, a T-money transport card and the airport train into the city. Keep your passport on you: you need it for the instant tax refund at the till.
Tools for the trip
- Shop by routine: a complete routine for your skin type, priced in Seoul.
- Gift set checker: is that set really cheaper per ml?
- Duty-free or Olive Young? Which shop wins for what.
- Packing checklist: your haul sorted into carry-on and suitcase.
Beauty experiences
Personal colour analysis, Korean head spas and skin clinic visits are popular with visitors. Book ahead; English-speaking slots fill fast.